Richard explains why Automatrics adds OBD tracking products

Our goal has always been to expand our portfolio of security tracking with a top-tier, reliable OBD and Feet tracking devices, but we waited for the right opportunity to partner with technology that met our high standards. Years ago, we began exploring OBD tracking devices when these new GPS trackers first emerged in the UK. We sourced early models from South African supplier Scope Technology. These self-installing devices fit perfectly with our direct-to-consumer business model, eliminating the need for resellers. While we never sought to compete with large fleet management providers, we were excited to introduce the flexibility of plug-and-play tracking. We were also among the first UK companies to approach insurers about Pay-As-You-Drive insurance. At that time, the UK insurance industry’s response was that they weren’t yet ready to adopt such an innovative solution.

Recognising the importance of establishing a strong online presence, we secured the domain OBDTRACKER.COM and launched the site only recently after successful hardware trials with one of Europe’s leading manufacturers. The performance of these devices is largely influenced by the system supplier’s expertise. While many suppliers use the OBD tracker in its basic configuration, Automatrics takes the extra step of customising it for enhanced connectivity and security. To ensure the highest level of performance, we also use premium SIM cards from one of the world’s leading providers Telenor. After testing multiple SIM options, we’ve learned that a reliable SIM provider is worth the investment to ensure optimal device performance.

The OBD 2 port gives us instant access to key vehicle data, enabling the Automatrics 4G OBD GPS tracker to provide precise AVL (Automatic Vehicle Location) updates with live GPS positioning. This data is processed on our secure cloud server, generating detailed journey reports, playback animations, and trip summaries. Automatrics’ operators offer 24/7 support and can configure custom alerts, including Geofencing, Forbidden Areas, Power Loss, and Over Speeding. If your device experiences an issue, you’ll be notified within 8 days through AI-generated health reports, followed by direct communication from our operators.

While entering the crowded and unregulated OBD GPS tracking device market in 2025 may seem a tad late, we’re confident that our advanced technology stands out. Moreover, by offering the Automatrics OBD Tracker as “FREE to USE,” we eliminate barriers to entry—there’s no upfront cost to test the system. If it doesn’t meet your expectations, it can be easily returned. What could be more straightforward?